Subora Surf Co. was born from the grit and dreams of kids who had little more than determination and a love for the ocean. Growing up with empty cupboards and secondhand clothes barely holding together, they found their escape in the waves. Surfing and sports became their refuge—a place where torn shoes didn’t matter, and the saltwater washed away the struggles of everyday life. Every ride on the board, every kick of a ball, was a fight to prove that their circumstances wouldn’t define them. They weren’t just riding waves; they were riding through life’s battles, determined to carve out something better.

Nothing ever came easy for these kids. They hustled, scrapped, and fought for every inch of progress—whether it was finding a meal or patching up their worn-out gear. Yet through all the challenges, the love for sport and the ocean kept them grounded. Subora Surf Co. isn’t just a brand; it’s the embodiment of that journey—a celebration of resilience, passion, and doing what you love no matter the odds. Subora reflects the belief that success isn’t about perfection but about showing up, riding every wave, and making the most of what you have.

Subora derived from Latin - Sub (Under) - Ora/Aura (Breeze). Subora reminiscence and celebrates those endless days surfing, swimming and goofing off at the beach "Under The Summer Breeze".