For When You’re Done Pretending

There’s only so many fake smiles you can force. So many shifts you can grind through while your boss breathes down your neck. So many soul-sucking days you can give to some corporation that chews you up and spits you out. Eventually, you reach the end of the line — Flip the "bird", and that’s when you say "F-It".

This isn’t about giving up. This is about snapping out of the trance. About walking away from the crap that’s been dragging you down. It’s seeing something that’s straight-up wrong and saying, “F-It — I’m done.” It’s taking the hit, owning the moment, and making a damn statement.

Every design in the F-It™ by Subora collection carries that same energy. Some are loud. Some are sarcastic. Some are subtle. Some are just "yeah thats what I'm talking about". But none of them are safe. Wear it because you’re fed up. Wear it because you care too much. Wear it because you’ve finally stopped caring what they think.

Deal with it… or don’t. F-It... We’re we don't care.